So we have a new itv logo. The project follows some major re-organisation at the network, and Its the biggest revamp the channel has undergone in 11 years. I had high hopes of this rebrand, but i can’t help but feel a bit disappointed by it. Yet again, like Microsoft and ebay i feel its been a missed opportunity. It feels more like a childrens Tv channel, rather than a respected network. I prefer the old logo and i thought it sat well alongside the BBC and Sky. Clean, simple and modern. This, i’m not too sure. It may grow on me, but it feels like a cross between a Peruvian TV channel and the old Tivo logo.